Plain-language draft, under review with counsel

Privacy policy

Last updated 12 November 2026. Lessonluma is operated by Local Media Concepts Inc., 2044 Dovercourt Avenue, Ottawa ON K2A 0X1. We follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec’s Act respecting the protection of personal information in the private sector (Law 25).

Who is responsible for what

• Coaches and academies using Lessonluma: we are responsible for the account information you give us (name, email, phone, business details, billing).
• Students and families of a coach: the coach you book with decides what they collect about you and why. We process that information on their behalf, under their instructions, to provide the service. For questions about your lesson records, contact your coach first; we will help them answer.

What we collect

• Account and contact details (names, email, phone). For families: the parent or guardian’s details, and for each child only a first name, birth year and notes the parent chooses to give.
• Bookings, packs and credits, payments and payment status, waiver signatures (typed name, time, IP address) and medical notes a participant or guardian chooses to give, and lesson notes or links the coach sends.
• Card numbers are collected by Stripe and never stored by Lessonluma; we keep only the brand and last four digits. For e-transfers we keep the amount, the sender name and the reference code from the deposit email a coach forwards to us.
• The emails and texts we send for a coach, with the consent basis for each, and messages to and from the AI assistant.
• Basic usage and security logs. Marketing pages count visits and clicks with a first-party counter that stores no IP addresses.

How we use it

To run the service (booking, payments, reminders, rain moves, waivers, notes), to keep it secure, to meet legal obligations, and to tell coaches about their account. We do not sell personal information, and we do not use students’ or families’ data to market our own services to them.

Where it is stored

Our databases and backups are on servers in North America. Some service providers process data to deliver the service: Stripe (payments), our email and text-message providers, Cloudflare (network and security), and Anthropic (the AI model behind the assistant, which receives only the information it needs for the task). For Quebec residents, we assess these transfers as Law 25 requires, and our contracts require equivalent protection.

Children

Many coaches teach children. The parent or guardian is always the account holder: they create the child’s profile, book, pay and sign the waiver. Every message to a minor is copied to a parent, and there is no private coach-to-child channel. Under Quebec law, consent for a child under 14 is given by the parent or guardian. Lesson clips or links about a minor are visible only to the family and the coach.

Consent and messages (CASL)

Booking confirmations, reminders and receipts are sent as part of the service and identify the coach and Lessonluma with a mailing address. Promotional messages go only to people who agreed (consent boxes start unchecked) or who bought from the coach in the last two years, and every one includes a working unsubscribe link, or STOP for texts, honoured right away.

Retention

A coach’s data is kept while their account is open and for 90 days after it closes (so it can be exported), then deleted, except records the law requires us to keep. Daily backups roll off within 30 days.

Your rights

You can ask to see, correct or delete your personal information, withdraw consent, or (in Quebec) ask for your data in a portable format. We answer within 30 days. If you are a student or parent, your coach can do most of this for you directly.

Breaches

If a breach creates a real risk of significant harm, we notify affected people and the Office of the Privacy Commissioner of Canada (and Quebec’s Commission d’accès à l’information where it applies), and keep a record of every breach for at least 24 months.

Privacy officer

Privacy Officer, Local Media Concepts Inc., 2044 Dovercourt Avenue, Ottawa ON K2A 0X1 · privacy@lessonluma.com. You can also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.