One brand page, a calendar per coach, one balance per family.
Run a small academy without the club software: each coach keeps their own calendar and lesson types, families book any coach from one page and use one balance, and you see what each coach earned. CA$49 a month for up to 5 coaches, CA$99 for up to 15. Never a cut of a lesson.
No card · 30 days of Solo free · 0% commission, ever
- 0% commission, ever
- E-transfer, card or cash, all tracked
- Rain? One tap reschedules everyone
- Pause for the off-season, CA$0
What it fixes.
Each coach runs their own texts, prices and e-transfers.
One brand page with every coach's lesson types and open times. Payments land in the academy's account, with a per-coach payout report.
A family with kids on two coaches gets two bills.
Family credits are shared across coaches: one balance, any child, any coach you allow.
Club software starts at US$79 to $199 a month and you only need lessons.
Academy is CA$49 a month for 2 to 5 coaches and CA$99 for up to 15, with Stripe at cost and no cut of a lesson.
Reminders, rainouts and nudges, sent for you.
What your students and their parents actually receive, written from your real times, places and prices:
Every text names you and says how to stop. Messages about a minor always copy a parent. Promotions only go to people who said yes.
Rained out? One tap moves everyone.
Tap Rain on a lesson, a clinic or a whole day. Everyone booked gets your next open times or a credit, and their calendar updates. For outdoor places you also get a forecast heads-up the evening before.
Your tennis page, from one sentence.
“We're an academy of 4 tennis coaches at two clubs: privates CA$75 with Marc or Julie, CA$90 with the head pro, junior clinics weekdays at 5 pm for 8 at CA$30, family 10-packs for CA$640.”
The AI builds your page, lesson types, packs, clinic and places. Change any of it in a sentence or a tap. Starter defaults for tennis are below.
Starter set for tennis
- Private tennis lesson60 min, one studentCA$75
- Semi-private (2 students)60 min, price per studentCA$45 each
- Group clinicup to 8, runs with 4, waitlist onCA$30 each
- 5-lesson packSave 10%, shared by the family, use within 6 monthsCA$338
- 10-lesson packSave 15%, shared by the family, use within 12 monthsCA$638
- Forecast heads-up the evening before outdoor lessons
- Reminders 24 h and 2 h before, with “reply C to cancel”
- Guardian waiver with a medical note, once a season
Free to start. CA$19 a month when you grow.
Never a cut of a lesson. A marketplace taking 20% of CA$4,500 a month keeps CA$900; Solo is CA$19.
- First 30 days unlock Solo, no card. On day 31 you're back on Free limits, never locked out of your students.
- Off-season pause: CA$0 for up to 6 months a year. Your page, students and credits stay live; a new booking wakes the plan.
- No setup fee. Cancel in the app. Export everything, free.
- Pay yearly and get 2 months free.
0% of your lessons, ever · prices in CAD, plus tax
Questions coaches ask
Is Academy mode ready today?
Academy mode is in early access: a calendar per coach, shared family credits and the per-coach payout report are rolling out to academies that sign up now. Solo coaches have everything today.
Do I pay per coach?
No. Academy is a flat CA$49 a month for 2 to 5 coaches, Academy 15 is CA$99 for 6 to 15. No seats, no setup fee.
What if we have a building with rooms and memberships?
Then you're a facility, and membership software with check-in and rooms fits better. Lessonluma is for lessons, clinics and camps.
Can each coach set their own prices?
Yes. Each coach has their own lesson types, prices and places on the academy's page.
What does Lessonluma cost?
Free for up to 10 active students (anyone booked in the last 30 days), with cards at 3.9% + CA$0.30 and e-transfer and cash free. Solo is CA$19 a month (CA$190 a year) for unlimited students, text reminders and the rain button, with cards at Stripe's cost. We never take a cut of a lesson.
What happens after the trial, or in the off-season?
Your first 30 days unlock Solo with no card. On day 31 you're back on Free limits unless you pick a plan, and you're never locked out of your students. Off-season, pause for CA$0 for up to 6 months a year: your page, students and credits stay live, and a new booking wakes the plan.